Min/Max is the premier consultancy & research firm for the videogame industry.

Our goal at Min/Max is right there in the name: to minimize your product’s weaknesses and to maximize its strengths.

The Min/Max team brings a uniquely comprehensive perspective on the videogame industry, which translates to a higher quality of expertise and insight than other consultancies. Our consultants’ collective experience spans multiple decades, covering virtually every aspect of the videogaming industry—including journalism, marketing, communications, business analytics, and consulting.

Our team’s deep personal knowledge and experience is further reinforced by a crack research/business analytics squad capable of providing you with data-driven, actionable analyses of all your sales, marketing, and strategic questions. We bring fresh eyes, informed candor, and targeted recommendations for improvement to every project.

We also recognize the importance of diverse viewpoints in today’s changing marketplace. That’s why we have built a team of consultants to enhance our feedback with input from BIPOC, LGBTQ, gender, and neurodiversity perspectives (at client’s request).

Ready to level up with us? Drop us a line and we’ll be in touch soon!